Tencent aims to increase the popularity of sports such as the NBA through League of Legends and other projects.

The corporation Tencent, one of the largest technological giants in the world, has long held leading positions in the video game and esports industry. However, its ambitions are not limited to just these areas. The IT company actively develops a strategy to integrate traditional sports such as the NBA into its gaming projects ecosystem, including the popular esports discipline League of Legends. This article will discuss how Tencent aims to unite the world of esports and traditional sports, increasing popularity and attracting a new audience.

**Tencent and the NBA: The Synergy of Sports and Esports**
Tencent has long been a key partner of the NBA in China, providing exclusive access to match broadcasts and content. However, the company does not stop there and plans to use its popular game League of Legends to further promote basketball. This not only increases interest in the NBA among gamers but also expands the esports audience through traditional sports fans.

Collaboration with the NBA also opens up new opportunities for creating cross-media projects where sports events can be linked with virtual worlds. Tencent actively develops this concept by offering exclusive in-game events and items inspired by the NBA, which become available to League of Legends players and other gamers. Thus, Tencent creates a unique experience where the boundaries between the real and virtual worlds blur, attracting both gamers and sports fans.

**League of Legends as a Sports Promotion Tool**
League of Legends, one of the most popular games in the world, plays a central role in Tencent’s strategy to integrate traditional sports into esports. The game has long been not just entertainment but also a platform for promoting various brands and sports leagues. The corporation uses this platform to draw attention to the NBA and other sports events by organizing tournaments and events dedicated to basketball and other sports.

In addition to creating special events, Tencent actively works on integrating sports teams and players into the LoL world. For example, well-known basketball players can become game heroes, and their names and images can be used to promote gaming events. This not only attracts a new audience but also helps popularize sports among gamers, creating new points of contact between different worlds.

**Other Tencent Projects for Integrating Sports and Esports**
In addition to League of Legends, other projects are being implemented to unite sports and esports. One such project is the creation of virtual sports leagues where esports teams compete in games based on real sports. This not only popularizes traditional sports among youth but also develops new competition formats where esports and sports coexist on equal terms.

Tencent is also actively working on creating educational programs and events that teach young people the basics of traditional sports through video games. This includes developing educational games and conducting masterclasses with famous athletes and coaches. This approach not only helps young people better understand sports but also promotes physical activity through engaging gaming formats.

**The Future of Sports and Esports with Tencent**
Tencent continues to develop its ambitious projects to integrate traditional sports into esports, creating unique opportunities for interaction between these two worlds. By leveraging the power of games like LoL and its extensive ecosystem, Tencent successfully attracts new audiences and increases the popularity of sports among youth. The future of sports and esports promises to be closely intertwined, and Tencent will undoubtedly play a key role in this process.