Best Sponsorship Campaigns in Esports: Examples and Trends
Esports is one of the fastest-growing industries that attracts a lot of attention from brands. Sponsorship campaigns in esports play a key role in helping brands reach a multi-million audience of fans. In this article, we will look at the best examples of sponsorship campaigns, their features, and strategies.
Why do brands sponsor esports?
Sponsoring esports gives brands access to a young, active audience. For many companies, it is a way to increase awareness, strengthen loyalty, and expand their customer base. Supporting esports teams, tournaments, and streamers becomes an important element of their marketing strategy.
Examples of the best sponsorship campaigns in esports
1. Red Bull and support for esports teams
Red Bull is one of the most active sponsors in esports. The brand supports teams in disciplines such as Dota 2, League of Legends, and others. Red Bull stands out with unique marketing campaigns that combine sports and esports, such as the Red Bull Gaming and Red Bull Kumite tournaments.
2. Intel and ESL tournaments
Intel has been collaborating with ESL, the largest esports league, for many years. Joint tournaments, such as the Intel Extreme Masters, gather millions of viewers. Intel showcases its technologies and equipment, actively supporting esports competitions and enhancing its reputation among gamers.
3. Nike and collaboration with League of Legends
Nike partnered with the League of Legends Pro League (LPL) in China, which was a significant move in the world of esports. The company developed a special line of sportswear for players and teams, strengthening its position in the clothing market and attracting the youth to its brand.
Trends in esports sponsorship campaigns
Use of VR and AR technologies. Modern technologies such as virtual and augmented reality are increasingly being used in sponsorship campaigns. Companies offer viewers a VR experience, allowing them to immerse themselves in esports events.
Content integration. Brands are increasingly incorporating their products and services into esports broadcasts and videos. This type of content is perceived as native advertising, helping to strengthen viewers’ loyalty.
Support for local teams and tournaments. Companies are beginning to focus on sponsoring local teams and tournaments to penetrate local communities and connect with fans on a more personalized level.
How do brands achieve success in esports sponsorship?
- Authenticity: Successful brands strive to become part of esports culture.
- Innovation: Use of VR, AR, and gamified content technologies.
- Social activity: Support for local events and players.
FAQ:
What is esports sponsorship?
Esports sponsorship is the support of teams, tournaments, and esports events by brands looking to expand their audience.
What benefits does sponsorship provide?
Sponsorship helps brands improve awareness, attract a youthful audience, and increase loyalty to products.
Which brands have succeeded in esports?
Some of the most successful brands in esports are: Red Bull, Intel, Nike, Coca-Cola, Samsung.